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Rolex Prince Brancard Wristwatch in Platinum

by ROLEX (worked from 1908)
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Rolex Prince Brancard Wristwatch in Platinum

by ROLEX (worked from 1908)
Stock No. 2663
An exceptionally rare and fine Art Deco vintage wristwatch in Platinum by Rolex made c1930

“The Rolex Prince the watch for men of distinction”

If there was ever an accessory that identified one as a man of distinction it is the Rolex Prince Brancard Wristwatch.
Launched in 1929, in the heyday of the roaring 20’s, it was revolutionary in its design and mechanism. Rectangular in form, yet curved with its elegant flared sides that sit comfortably in the curvature of the wrist.
When fully wound it has power for 66 hours, a length of time unheard of in those days.
It also had a subsidiary seconds dial which was large enough to be used by the medical profession when taking the pulse, this and its prestige led to the watch becoming colloquially known as “the Doctor’s watch”.
This iconic piece was marketed by Hans Wilsdorf, creator of the Rolex Watch Company , in all its advertising as for “men of distinction”
A very expensive watch at the time, its rarity was promoted as another douceur to the man of distinction, very few were made – an early example of watch marketing in what we would now refer to as a “limited edition”
It was then and is still now, a very rare , elegant vintage watch for today’s aficionados that make them stand out as men of distinction.

This very well preserved Rolex Prince is a rare watch, and examples in Platinum are exceedingly hard to find, as very few were made.

Model 971

The Extra Prima chronometer Observatory movement with 15-Rubies and marked “Officially tested in eight ways” with Rolex Patented protective Dust cap.

The two tone dial, silvered, bi-metallic. Chapter, Arabic Art Deco numeral for the 12, baton indexes, oversized subsidiary seconds dial and indexes all in black enamel. Blued steel hands.

Case, movement and dial signed.

Case Measurements:
Length (lug to lug): 43 mm
Width (Widest): 26 mm
Width (Narrowest): 23 mm

All watches are given a full thorough service. They are stripped down to their individual parts, thoroughly checked for any obvious wear and tear, cleaned, re-oiled, reassembled and regulated. The final result is that the case, dial and movement are in pristine condition.
Pristine condition, fully serviced, 2 year guarantee and full after sales maintenance service

Width 26.00 mm - 1.02 inches
Height 43.00 mm - 1.69 inches




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